Opportunity Overview

In a nutshell - compelling storytelling > marketing tactics. It's basically 2020, so to be an effective marketing leader, everyone is, to some extent, a "digital marketing manager."

We're looking for someone who works independently, thinks creatively, takes ownership and - perhaps most importantly - has a capacity for empathy such that they can adopt and understand the customer's problems and perspective.

Before reading any further - can you demonstrate that? If so, give in example in your cover letter.

Additional responsibilities - to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

Responsibilities for Marketing Manager

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan, which includes both B2B and B2C efforts.
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors

Qualifications for Marketing Manager - Taste + Talent

  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Mailchimp
    • Google Analytics
    • Facebook / Instagram Ads
    • Keynote / PPT
    • Wordpress
    • Google Ads